According to the Instagram Intelligent Report prepared by Olapic and L2, static images obtained 36% more likes compared to videos. However, The Instagram Report conducted another study whose data positioned video as the best format to generate engagement. It is true that videos require a greater degree of involvement and that Instagram was born as a platform for sharing photos. Therefore, in this case it is better to carry out tests with both formats to Buy email list which of the two fits better with the audience we are impacting and, based on the results Buy email list , decide which one to promote. 9. When to publish? The best way to know when to post on Instagram is by accessing the "Audience" section within the platform's statistics . For this you need to have a Buy email list profile.